Milky Plant set out to make homemade plant-based milk a five-minute habit instead of a weekend project — no soaking, no straining, no cleanup marathon. Working with Creative Milkshake, I developed the brand identity, packaging system, and launch website, shaping how the product looked, unboxed, and sold itself online from day one.
2022
BRAND & UI/UX DESIGNER
UNDER CREATIVE MILKSHAKE
BRAND DESIGN
PACKAGING
UI/UX
The idea for Milky Plant comes after years of searching for clean and healthy plant-based milk. Most store options are filled with all kinds of additives and preservatives while claiming to be all-natural. The only alternative is making plant-based milk at home, but all the machines available are bulky, have long production times, and are difficult to clean.
A brand voice built on ease, not preachiness. "A better way to live" set the tone—health-forward without the wellness-brand self-seriousness, letting the product's actual convenience (five-minute plant milk) do the persuading.
Packaging designed for the unboxing moment. The kraft-and-lavender box system, complete with recipe booklet and ingredient illustrations, turned a countertop appliance into something that felt more like a thoughtful gift than a kitchen gadget.
A recipe book that extended the brand past the box. Oat, cashew, and maple pecan milk recipes (plus a "leftover pulp" reuse guide) gave customers a reason to keep engaging with the brand well after purchase, reinforcing the zero-waste, resourceful ethos.
A launch site built to convert, not just inform. Clean product photography, a clear "get fresh plant milk in minutes" value prop, and pre-order CTAs placed at every scroll stop kept the UX focused on a single goal: getting people to buy before the product even shipped.
Milky Plant set out to make homemade plant-based milk a five-minute habit instead of a weekend project — no soaking, no straining, no cleanup marathon. Working with Creative Milkshake, I developed the brand identity, packaging system, and launch website, shaping how the product looked, unboxed, and sold itself online from day one.
2022
BRAND & UI/UX DESIGNER
UNDER CREATIVE MILKSHAKE
BRAND DESIGN
PACKAGING
UI/UX
The idea for Milky Plant comes after years of searching for clean and healthy plant-based milk. Most store options are filled with all kinds of additives and preservatives while claiming to be all-natural. The only alternative is making plant-based milk at home, but all the machines available are bulky, have long production times, and are difficult to clean.
A brand voice built on ease, not preachiness. "A better way to live" set the tone—health-forward without the wellness-brand self-seriousness, letting the product's actual convenience (five-minute plant milk) do the persuading.
Packaging designed for the unboxing moment. The kraft-and-lavender box system, complete with recipe booklet and ingredient illustrations, turned a countertop appliance into something that felt more like a thoughtful gift than a kitchen gadget.
A recipe book that extended the brand past the box. Oat, cashew, and maple pecan milk recipes (plus a "leftover pulp" reuse guide) gave customers a reason to keep engaging with the brand well after purchase, reinforcing the zero-waste, resourceful ethos.
A launch site built to convert, not just inform. Clean product photography, a clear "get fresh plant milk in minutes" value prop, and pre-order CTAs placed at every scroll stop kept the UX focused on a single goal: getting people to buy before the product even shipped.
Milky Plant set out to make homemade plant-based milk a five-minute habit instead of a weekend project — no soaking, no straining, no cleanup marathon. Working with Creative Milkshake, I developed the brand identity, packaging system, and launch website, shaping how the product looked, unboxed, and sold itself online from day one.
2022
BRAND & UI/UX DESIGNER
UNDER CREATIVE MILKSHAKE
BRAND DESIGN
PACKAGING
UI/UX
The idea for Milky Plant comes after years of searching for clean and healthy plant-based milk. Most store options are filled with all kinds of additives and preservatives while claiming to be all-natural. The only alternative is making plant-based milk at home, but all the machines available are bulky, have long production times, and are difficult to clean.
A brand voice built on ease, not preachiness. "A better way to live" set the tone—health-forward without the wellness-brand self-seriousness, letting the product's actual convenience (five-minute plant milk) do the persuading.
Packaging designed for the unboxing moment. The kraft-and-lavender box system, complete with recipe booklet and ingredient illustrations, turned a countertop appliance into something that felt more like a thoughtful gift than a kitchen gadget.
A recipe book that extended the brand past the box. Oat, cashew, and maple pecan milk recipes (plus a "leftover pulp" reuse guide) gave customers a reason to keep engaging with the brand well after purchase, reinforcing the zero-waste, resourceful ethos.
A launch site built to convert, not just inform. Clean product photography, a clear "get fresh plant milk in minutes" value prop, and pre-order CTAs placed at every scroll stop kept the UX focused on a single goal: getting people to buy before the product even shipped.
